

It’s the most wonderful time of the year in Johnson County, Tennessee!
As the holidays approach, our mountain community comes alive with twinkling lights, heartwarming traditions, and small-town charm. The Christmas Tree Farm Choose & Cut season opens Thanksgiving Day, followed by the Johnson County Christmas Market Thanksgiving weekend — perfect for finding unique gifts and local treats. Join the fun of the Johnson County Center for the Arts’ Reindeer Run, a weeklong Shop Small and Win BIG event running November 22–29. Pick up your game board at participating businesses, collect stamps as you shop local, and enter to win one of several $100 grand prizes on Small Business Saturday, November 29. Don’t miss the Johnson County Community Theatre’s production of The Bishop’s Wife at Heritage Hall Theatre, and be sure to wrap up the season at Christmas on Main, Saturday, December 6 — featuring the Festival of Trees, Cookie Walk with Santa, Light of the World Christmas Parade, Christmas Village, Tree Lighting, and more!
Come celebrate the spirit of the holidays in Mountain City — where community, creativity, and Christmas cheer fill the mountain air.
Click on the image to learn more about each event. Christmas on Main details will be published soon!
![]() Saturday, November 15 at Heritage Hall | ![]() Opens Thanksgiving Day! | ![]() Thanksgiving Weekend at JCHS |
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![]() Reindeer Run & Small Business Saturday | ![]() December 4-7 at Heritage Hall | ![]() Saturday, December 6 - Downtown! |
Get to Know Us
Embrace our great outdoors . . .
Breathe in our fresh clean air . . .
Revel in the sound of an aviary symphony each morning . . .
And gaze up at our beautiful starry sky!
You'll quickly come to love our way of life as you enjoy our spirit of adventure . . . rich musical heritage . . . and some of the most incredible scenery anywhere in the US.
Located in the Northeast tip of Tennessee, we have become a popular vacation destination offering exciting outdoor adventures, fun on the beautiful Watauga Lake, fine dining experiences and welcoming trademark festivals.
Situated at the highest valley in the area, you will want to make Mountain City in Johnson County an annual trip!




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