Experience an Appalachian Christmas!
The sights, the sounds and the smells of Christmas fill the air this time of year. Children eagerly wait for the big day while parents capture memories they will treasure for a lifetime. It's a time of cheer and good will. In our corner of Tennessee, it is a truly special experience as we meld the Christmas of Yesteryear with new traditions celebrated throughout our beautiful mountain towns.
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PEOPLE'S CHOICE: CHRISTMAS ON MAIN DISPLAY CONTEST
Saturday, December 2 - Wednesday, December 20
Here's your chance to vote for your favorite Christmas on Main Display! We will have a Grand Prize ($100) and a Runner Up ($50). With 8 entries this year, it will be hard to pick just one.
HOW IT WORKS:
1. The contest is People's Choice so your vote will determine the winners.
2. Starting Saturday, December 2 through Wednesday, December 20, visit our 8 contestants located in downtown Mountain City. Scan the QR code on the contest sign or click here to vote!
3. Only one vote per email will be counted.
4. On Thursday, December 21, the votes will be tallied and the winner will be announced LIVE on our Facebook and Instagram pages. We will also post the information on our website.
5. The winners will be presented their prizes before our office closes for the holidays. Good luck!
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DOE MOUNTAIN RECREATION AREA TOY DRIVE
Saturday, December 2 | 10:00am-4:00pm
This heartwarming event aims to spread joy to local children in need and promises a day of fun and festivities for all participants. The event is open to the public, and in exchange for your generous donation of an unwrapped toy, you'll receive free access to enjoy a day on the scenic Doe Mountain. Get details here.
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CHRISTMAS TOURS & SANTA'S WORKSHOP - SHADY VALLEY
Saturday, December 9 | 10:00am-5:00pm
Download the flyer here for more information!

Get to Know Us
Embrace our great outdoors . . .
Breathe in our fresh clean air . . .
Revel in the sound of an aviary symphony each morning . . .
And gaze up at our beautiful starry sky!
You'll quickly come to love our way of life as you enjoy our spirit of adventure . . . rich musical heritage . . . and some of the most incredible scenery anywhere in the US.
Located in the Northeast tip of Tennessee, we have become a popular vacation destination offering exciting outdoor adventures, fun on the beautiful Watauga Lake, fine dining experiences and welcoming trademark festivals.
Situated at the highest valley in the area, you will want to make Mountain City in Johnson County an annual trip!